
VISIBLE
LIVE IN THE KNOW
Visible needed a fresh, bold way to cut through the noise around unlimited plans. My team had less than 4-weeks to execute pre-pro, production, and post. I led the charge on this high-energy, live-action spot that flips the script on traditional telecom advertising, using quick cuts, clever visual metaphors, and a healthy dose of VFX to communicate Visible’s single-line, all-digital service.The result: a fully integrated campaign spanning across broadcast, digital and social.
CLIENT
Visible
AGENCY
Madwell
PRODUCTION
Wildchild
DIRECTOR + VFX
Gianluigi Carella
DIRECTOR OF PHOTOGRAPHY
Federico Tamburini
EXECUTIVE PRODUCER
Pia Rizzo-Wittlin
Kathleen Bennett
CREATIVE DIRECTOR
Devin Kharpertian
ASSOCIATE CREATIVE DIRECTOR
Robert Sabalvaro
Sam Cohen
ACCOUNTS
Charlie Smith
Juliana Braz
STRATEGY
Darren Allison
Berles Desire
EDITORIAL
Ian Wallace, Wildchild
COLOR
Kath Raisch, Co3
MUSIC + POST SOUND
Ryan Nach, Knock It Out Music
Michael Levesque Jr, PLUSHnyc