For 25 years, Cytokinetics has been developing potential medicines to improve the health span of people with devastating cardiovascular and neuromuscular diseases of impaired muscle function. 

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To commemorate their 25th anniversary, Cytokinetics asked us to develop and produce a brand anthem that touched upon the heart of their mission. 

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We had to transform a complex, multifaceted organization, into a cohesive story that could speak to their target audience. We approached this by crafting a human-centered narrative, one that transcended data points and corporate jargon to spotlight real-world impact.

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Visually, we pushed the creative boundaries — seamlessly integrating custom-shot footage, stock imagery, and clever editing and animation techniques. The final result is a cornerstone brand asset which dares the viewer to imagine a company driven by a shared mission; by an unwavering commitment to patients. This is science fueled by heart.