Medtronic is a global leader in healthcare technology, developing and manufacturing a wide range of medical devices and therapies. With the successful development of the Smart MDI system, which includes the InPen™ smart insulin pen and InPen™ app, Medtronic launched the Simplera™ continuous glucose monitor (CGM) — their first disposable, all-in-one CGM. This system provides real-time personalized insights, dosing guidance, and recommended corrections. 

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Praytell and MALKA teamed up to produce a 60-second spot for broadcast and digital, showcasing the supplementary benefits of the Simplera CGM to the Smart MDI system. 

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