To mark Peloton’s tenth anniversary, our team at MALKA helped bring together Peloton's global community of over seven million members with a dynamic, two-day Homecoming event. Filmed live at Peloton's headquarters in Hudson Yards, the livestream featured panel discussions, interactive activations, live classes, and major brand announcements. Our team at MALKA oversaw the full production lifecycle, including developing the visual identity, coordinating remote capture, filming pre-recorded segments, building custom graphics, and amplifying the event on social media.