E.L.F.
PACHUCA
To support the release of ojos. labios. cara., a music video collaboration between e.l.f. Cosmetics and Latin pop star Manuel Turizo, Madwell designed a microsite that explored the roots of the 1940s Pachuca movement. Drawing from archival imagery and interviews with Dr. Catherine S. Ramírez, the site served as a digital tribute to a rebellious subculture that helped shape the video's makeup, fashion, and story.
CLIENT
e.l.f.
AGENCY
Madwell
PRODUCTION
Starfish
DIRECTOR
Chris Sojka
DIRECTOR OF PHOTOGRAPHY
Eric Robbins
SENIOR PRODUCER
Meg de Recat (Agency)
Pia Rizzo-Wittlin (Field)
CREATIVE DIRECTOR
Mau Galvan
ASSOCIATE CREATIVE DIRECTOR
Jen Beck
DESIGN
Eric Holton
Laura De La Cruz
COPY
Charity Lombardo
Daniela Stephanou
ACCOUNTS
Meredith Weber
EDITORIAL
Scotty Nolan